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35 Best Weightlifting & Powerlifting Brands

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Want to maximize your gains with the best powerlifting brands in the industry? 

Discover what weightlifting brands offer quality, durability, and performance to boost your strength training. I break down the top weightlifting apparel brands for serious lifters in my ultimate guide.

How to find the best weightlifting brands? Finding the right lifting brands is a personal decision that depends on your individual training goals and preferences. Knowledge of the market allows you to consider your budget, evaluate the product and build healthy relationships with the suitable line.

weightlifting brands

All ambitious lifters use gear to unleash their full-strength potential. In fact, the right gear can help a lifter to reduce the risk of injury. Today I want to talk about the top weightlifting clothing companies and share my humble opinion on the equipment of the best weightlifting brands.

Weightlifting Brands You Can Opt For

1. Rogue

rogue fitness

Rogue is an American brand founded literally in a garage in 2006. Today it is a team of 1400 people worldwide, specializing in innovative design and production of high-quality equipment.

Offering a wide range of strength and conditioning equipment including barbells, dumbbells, power racks, sleds and accessories, makes them a great investment for serious athletes. Moreover, the powerlifting clothing brand is the official equipment supplier of the:

  1. USA Weightlifting
  2. The Arnold Strongman Classic
  3. The World’s Strongest Man competition.

Its commitment to quality and durability is backed by a limited lifetime warranty. However, their products and shipments are comparatively costly.

Rogue is an American brand founded literally in a garage in 2006. Today it is a team of 1400 people worldwide, specializing in innovative design and production of high-quality equipment.

woman athlete holding rogue dumbbell

Offering a wide range of strength and conditioning equipment including barbells, dumbbells, power racks, sleds and accessories, makes them a great investment for serious athletes. Moreover, the powerlifting clothing brand is the official equipment supplier of the:

  1. USA Weightlifting
  2. The Arnold Strongman Classic
  3. The World’s Strongest Man competition.

Its commitment to quality and durability is backed by a limited lifetime warranty. However, their products and shipments are comparatively costly.

2. Eleiko

eleiko logo

Eleiko is a Swedish brand with over 60 years of experience. Specializing in manufacturing high-quality equipment for Olympic weightlifting, they became well-known for their innovative and durable products.

The brand manufactures a wide range of plates, barbells, accessories and equipment for weightlifting. 


As many products are made in Sweden, the brand ensures great quality and durability. Elieko is popular among professional athletes and is used in many international competitions. Their equipment is frequently updated to meet the changing demands of the fitness industry.

While their products may be more expensive, they are backed by a long warranty and have a reputation for being used by professional athletes.

3. Titan Fitness

Titan Fitness logo

Titan is one of the most popular powerlifting brands among strength training enthusiasts, known for producing economical and sturdy equipment for serious athletes. Owned and operated by the Alaniz family, Titan has become a pillar in the sport of powerlifting.

titan fitness
Photo by @betitanfit

They offer a wide range of equipment, with many customization options available for their power racks and benches. Titan plates and bars are another popular product with a wide range of options to suit different needs and preferences. Some lifters appreciate the prices, allowing them to build a home gym without robbing the bank. While others may find their bars and plates to be of lower quality compared to more expensive brands. Overall, Titan is a solid choice for lifters looking for durable equipment at an affordable cost.

4. REP Fitness

Rep Fitness logo

REP Fitness is a relatively new brand in the weightlifting world but has quickly gained a strong following due to the high quality and functionality of its equipment.

They offer a wide range of equipment, including bars, plates, racks, benches, and accessories. Many lifters appreciate the unique knurling patterns on REP bars, which provide a comfortable and secure grip. While power racks and benches are both sturdy and functional.

REP Fitness offers excellent customer service, with many users reporting positive experiences with their support team. However, some customers have also reported issues with the fit and finish of certain products, although this is a relatively rare occurrence.

REP Fitness is a great choice for lifters looking for high-quality and stylish powerlifting equipment, although it may be more expensive for athletes on a budget.

5. Warm Body Cold Mind (WBCM)

wbcm logo

Founded in 2015, Warm Body Cold Mind, or WBCM, focuses on producing premium gear. It has quickly gained popularity due to its superior and innovative equipment.

WBCM offers a wide range of equipment, including weightlifting straps, socks, tapes, bags and other accessories. Many lifters appreciate the unique features of their equipment.

WBCM Shorts

With many customization options available for different spaces and learning needs, it offers high-quality materials and craftsmanship at a much lower cost than similar powerlifting clothing brands.

6. Reebok

reebok logo

Reebok is a well-established sportswear company with a long history. It has a mission to empower people to be fit for life.

Reebok offers a variety of weightlifting equipment, including shoes, belts, wrist wraps, knee sleeves, and lifting straps. Their powerlifting shoes are particularly popular among lifters, with features like a sturdy sole for stability and a raised heel for better squat form.

Reebok is a reputable brand with a range of weightlifting gear that is widely available. It is designed to provide support and comfort to athletes during training and competition. However, for some users the fit of their shoes is quite narrow.

7. Virus

virus logo

Virus is one of the most popular weightlifting apparel brands that creates gear for running, weightlifting, and yoga. The brand is known for its innovative designs, which incorporate advanced materials and technologies.

Virus offers a great range of different sports clothes and different equipment, such as compression shirts, pants, socks etc. Moreover, they offer contour wrist wraps, towels and the leather keychain.

The brand’s focus on innovative materials and design techniques ensures that its equipment is durable, comfortable, and high-performing. However, the higher price point compared to other brands and potential durability problems may be a downside.

8. Nike

nike logo

Nike is a highly regarded American brand in the sports industry. The company is a leading designer, marketer, and distributor of high-quality sports shoes, apparel, and accessories.

Although Nike is not necessarily known as a weightlifting clothing brand, it does offer a range of products that can be useful for powerlifters. One of the most notable products is Nike Metcon shoes. They are designed to provide support and stability while performing weightlifting.

In addition to training shoes, Nike also offers leggings and shorts, which you can wear during your training sessions and feel comfortable.

Nike’s weightlifting products are at a higher price point compared to other weightlifting clothing brands. Additionally, some powerlifters may prefer more specialized equipment, which may not be available from Nike.

9. Under Armour

under armour logo

Under Armour is a popular American brand in the athletic industry. The company’s mission is to make athletes better through passion, design, and the relentless pursuit of innovation.

under armour instagram
Photo by @underarmour

The company manufactures shoes, apparel, footwear, and accessories. One of the most popular shoes for powerlifters is the Under Armour Commit TR EX. They feature a flat, stable sole and a lightweight design that allows for greater flexibility and mobility during lifts. In terms of apparel, Under Armour’s tops and jackets can be useful for keeping lifters warm and comfortable during training sessions.

Under Armor engineered their gear in a way to keep athletes cool, dry, and light throughout the workout. This is good as it helps you to focus on training.

10. Iron Bull

iron bull logo

Founded in 2010, the Canadian brand offers a variety of equipment specifically designed for weightlifting, including power racks, squat racks, weight plates, barbells, and specialty bars.

Iron Bull provides a stable and secure platform for heavy lifts like squats, bench presses, and deadlifts. Their racks are designed to withstand the wear and tear that comes with frequent use. In addition, Iron Bulls offers both standard barbells and specialty bars, such as safety squat bars and trap bars.

iron bull straps

Athletes can tailor their equipment to their individual needs and preferences, with options for custom colors, branding, and even equipment dimensions.

Thanks to its customization and affordability, Iron Bull is well-regarded in the weightlifting industry.

11. Gymreapers

gymreapers logo

The brand was founded in 2015 by two powerlifters with a passion for fitness. Since then, it has gained a strong reputation for producing durable and effective equipment.

Gymreapers offers a range of equipment for weightlifters, including knee sleeves, lifting straps, weightlifting belts, and wrist wraps.

In addition, Gymreapers also offers a range of other accessories, such as gym bags, hats, and apparel. The brand is dedicated to producing high-quality products that are both functional and stylish, with a focus on meeting the needs of fitness enthusiasts and athletes.

gymreapers straps

The lifting brand also offers a wide range of colors and styles for its products, allowing athletes to customize their equipment to their individual preferences.

While they offer a range of accessories and equipment for weightlifters, they are limited to some larger equipment such as power racks or weight plates.

12. 2POOD

2pood logo

The brand was founded in 2011 by two former military members and fitness athletes and specializes in producing high-quality gym apparel and accessories for functional fitness, weightlifting, and powerlifting.

2POOD is good for custom weightlifting belts, wrist wraps, knee sleeves, and lifting straps. Their products are constantly used by numerous professional athletes and fitness enthusiasts, which ensures that the equipment is both functional and comfortable.

One potential con of 2POOD’s brand is its higher price point compared to some other fitness equipment brands. However, the quality is generally considered to be worth the investment.


dmoose logo

The brand was founded in 2018 with a mission to help athletes and fitness enthusiasts achieve their fitness goals by providing top-of-the-line workout gear.

DMOOSE offers a wide range of equipment for support and stability during heavy lifts. These are weightlifting belts, wrist wraps, knee sleeves, and lifting straps.

The brand’s products are designed to be accessible to lifters of all levels, with a focus on providing effective gear at an affordable price point.

dmoose instagram
Photo by @dmoose

One potential con of DMOOSE’s brand is its limited selection of products compared to some other fitness equipment brands. However, the products they do offer are generally well-regarded and effective.

DMOOSE is a great option for weightlifters looking for effective and affordable gear.

14. Element 26

element 26 logo

Founded in 2016 by two strength trainers, a US Army veteran, and a Doctor. The brand is committed to helping people achieve their fitness goals by providing innovative and effective training gear.

element26 instagram
Photo by

Element 26 offers a range of equipment for powerlifters, including weightlifting belts, knee sleeves, and wrist wraps. Equipment designed by sports industry professionals provides the highest level, top quality, and injury prevention features.

The brand is loyal to its clients and offers a lifetime guarantee on its products. On top of it, they are known for being responsive and helpful.

15. Gymshark


Gymshark was founded in the UK in 2012 and is a giant among powerlifting apparel brands. It has quickly gained a large following, particularly among younger fitness enthusiasts, for its stylish and functional clothing and accessories.

Lifting straps are well known for their quality and durability. Their sports bras and tank tops are also popular among female powerlifters for their supportive and comfortable designs.

gymshark instagram
Photo by @gymshark

If you are a well-built athlete and struggle to find your size, no worries, Gymshark has your back. The brand is fully open to inclusivity and body positivity. It offers a wide range of sizes and styles, making its products accessible to powerlifters of all shapes and sizes.

16. Savage Barbell

savage barbell logo

Savage Barbell is a fitness apparel brand that specializes in creating high-quality and stylish workout gear for men and women.

The founder of the brand himself is fond of sports. This inspired him to develop lifting straps, wrist wraps, barbell pads, based on the real needs of athletes.

savage barbell instagram
Photo by @lgkuffrey

The brand uses high-quality materials and a focus on functional design to help powerlifters perform at their best. Many Savage Barbell products are designed with unique prints and patterns, which can add a fun and fashionable element to powerlifting attire.

17. WOD Nation

wod nation logo

Created in 2013 WOD Nation is the product of one man and his love for cross-training. The brand specializes in quality and functional fitness equipment for athletes of all levels.

Offering a range of well-suited weightlifting products such as ropes, resistance bands, and lifting straps, WOD Nation focuses on first functional design. This allows them to prioritize creating products that are not only effective, but also comfortable to wear and easy to use.

Even though the community continues to grow rapidly, the gear produced by WOD Nation remains quality and provides the best support to athletes.

18. Bear Complex

bear complex logo

Founded in 2015 by a group of fitness enthusiasts who were looking to create durable and effective gear that could withstand the rigors of intense training.

Bear Complex sponsors a number of elite athletes and fitness influencers, including weightlifters and fitness athletes. The brand is known for its focus on strength and conditioning equipment.

At Bear Complex, you can find a range of lifting straps, wrist wraps, knee sleeves, and weightlifting belts, all designed to provide support and stability during heavy lifts.

Bear Complex is fully committed to customer service. Offering a no-questions-asked return policy, as well as a lifetime warranty, makes them a solid choice for any lifter looking to upgrade their lifting gear.

19. Sunny Health and Fitness

sunny health fitness logo

Sunny Health and Fitness was founded in 2002 and has since become a popular choice for home gym equipment.

They offer a variety of equipment for cardio, strength training, and recovery, making it a one-stop shop for building a home gym. Sunny Health and Fitness products are generally less expensive than other fitness equipment brands, making them a great option for those on a budget.

With less product durability compared to some more expensive fitness equipment brands, Sunny Health and Fitness is still a great option for beginners and those on a budget. On top of it, they offer a warranty on most of their products to ensure customer satisfaction.

20. Kettlebell Kings

kettlebell kings logo

Kettlebell Kings was founded in 2012 by Jay Perkins and Chad Price, who were looking for high-quality and aesthetic kettlebells. After being unable to find any suitable options on the market, they decided to create their own brand.

Their barbells are made from top-quality materials and are available in various weights and styles, including the cerakote barbell. Athletes often use Kettlebell Kings equipment in their training and competition, which speaks to the quality and reliability of the brand’s products.

While the price point may be a consideration for some, the quality of the equipment makes it a good investment for serious weightlifters.

21. Ice Barrel

ice barell logo

Ice Barrel was founded in 2016 by professional surfer Laird Hamilton and fitness expert Gabby Reece. The brand specializes in producing ice-filled barrels for cold water therapy.

While Ice Barrel’s equipment is not specifically designed for weightlifting, it can still be a valuable tool.

icre barell instagram
Photo by @mwarwilliams

The ice-filled barrel can be used by weightlifters as a form of cold water therapy to aid in recovery. Cold water can help reduce inflammation and promote muscle recovery after a heavy lifting session.

While the cost of an ice-filled barrel may be a consideration for some, the equipment is the real ticket to better performance in future training and competitions.

22. Renpho

renpho logo

Renpho was founded in 2015 with a mission to create products that enable individuals to take control of their health and wellness.

renpho instagram
Photo by @ilenia.tusa

With the choice of smart scales, fitness trackers, and massage devices, you can set goals and make data-driven decisions. Their fitness trackers help track steps, distance, and calories burned, providing powerlifters with a comprehensive overview of their physical activity and health. Additionally, massage devices can be used to alleviate muscle and improve overall performance.

While some users may find the design and functionality quite basic, Renpho products are affordable and useful for tracking progress and setting goals.

23. Urikar

urikar logo

Urikar was founded in 2016 with a mission to provide individuals with a safe, effective, and convenient way to relieve muscle soreness and tension.

Urikar offers a variety of massage guns, each with different speed and intensity settings. Their adjustable arm and touchscreen interface are perfect for hard-to-reach areas, such as the upper back and shoulders.

Regular use of a massage gun can help speed up recovery time, reduce muscle fatigue, and improve overall performance.

The brand’s commitment to quality and innovation ensures that its massage guns are powerful and effective. However, the noise level along with its price may want you to look for other options.

24. Achedaway

achedaway logo

Founded in 2019, the brand specializes in high-quality and innovative massage guns.

Powerlifters may find the Achedaway Pro or Achedaway Pro Max particularly useful for targeting hard-to-reach areas of the body.

Massage guns are designed to be user-friendly, with adjustable speed settings and interchangeable massage heads. However, the noise level of Achedaway‘s massage guns may be a bit higher compared to some competitors.

Achedaway’s massage guns can be of interest to powerlifters looking for effective tools to aid in their recovery and improve their performance.



OPOVE was founded in 2018 with a mission to help people manage their health more simply and efficiently.

Their mini massage guns are backed by scientific research and advanced technology, making them effective and affordable.

OPOVE has sponsored various fitness influencers and athletes, which speak of the brand’s commitment to quality. With a range of models to choose from, powerlifters can find the best-suited massage gun and turn recovery to its new level.

26. RDX

rdx logo

RDX was founded in 1999 and is headquartered in the UK. The brand’s mission is to provide high-quality and affordable combat sports gear and fitness equipment to athletes and fitness enthusiasts around the world.

RDX is a brand that athletes should consider when looking for affordable and reliable gear to support their training. Whether it’s a weightlifting belt, wrist straps, or knee sleeves.

rdx instagram
Photo by @tensportowy

With a commitment to quality and affordability, RDX is a brand that can be a valuable addition to any powerlifter’s training plan.

RDX’s sponsors combat sports athletes and fitness influencers suggest that their reputation may be of interest to powerlifters too.

27. Rip Toned

rip toned logo

Rip Toned is a fitness brand founded by Mark, a single father. Mark has gone through a series of ups and downs in life but has turned his passion toward helping people on their journey to fitness.

One of the most popular offerings for powerlifters is its weightlifting belts. Designed to provide support and stability during heavy lifts, these belts can help athletes maintain proper form and prevent injury.

rip toned instagram
Photo by @riptoned

Rip Toned is a brand that powerlifters should consider when looking for affordable, high-quality equipment and accessories. With its range of offerings, Rip Toned is a brand that can help athletes of all levels achieve their fitness goals.

28. MX Select

mx select logo

The brand was born in the USA and specializes in producing adjustable dumbbells, barbells, benches and racks.

MX Select’s equipment offers a great option for strength training exercises. The adjustable dumbbells allow for a wide range of exercises that can target various muscle groups, making them a valuable addition to any powerlifting routine.

mx select
Photo by @mx_select

While MX Select may not be a top-of-the-line brand for powerlifters, their equipment provides great value for those looking to build strength at home.

29. Bowflex

bowflex logo

The company has been around for over 30 years and has become a popular option for individuals who want to perform strength training exercises at home.

bowflex instagram
Photo by @bowflex

The versatility and convenience of their equipment, combined with the brand’s reputation for quality, make it a popular choice among powerlifters. The brand has received various awards and accolades for its equipment, including multiple “Best Home Gym” awards from fitness publications.

Bowflex‘s crosstrainers, bikes and adjustable dumbbells can provide a range of exercises to help build strength and muscle mass. However, for those looking to focus primarily on powerlifting, more specialized equipment may be necessary.

30. Lifting Large

lifting large logo

Lifting Large was established in 2004 to provide strength athletes worldwide with the best quality strength training equipment available.

Titan has originated nearly every major advancement in powerlifting apparel brand technology. Their shirts are backed by a 12-month guarantee following same-day shipping rules. While Titanium wrist wraps are made to provide more support with greater elasticity, thickness, and volume. They require more energy to stretch, so they create more pressure and support for the wrist.

The brand is one of the largest distributors of Titan Support Systems gear in the world. This ensures that you can find all the approved gear allowed in the IPF and Powerlifting America.

31. NordicTrack

nordicktrack logo

NordicTrack was founded in 1975 by Edward and Florence Pauls. The brand has been around for over 45 years, and is known for its innovative products and high-quality construction.

NordicTrack is a subsidiary of ICON Health & Fitness, which is the largest home fitness equipment company in the world. Their products include treadmills, exercise bikes, ellipticals, rowing machines, and more.

nordictrack instagram
Photo by

While their products are not specifically designed for strength training, they can be a valuable addition to a powerlifting training regimen.

32. Proform

pro-form logo

Proform was founded in 1987 and is headquartered in Utah, United States. The company has been a pioneer in fitness technology and was the first to introduce iFit technology.

The brand is known for its innovative designs and advanced technology. They have also sponsored the Boston Marathon, which highlights their commitment to the fitness community.

ProForm offers a range of strength training equipment, including power racks, squat racks, and weight benches. Their Olympic weight benches are designed for heavy lifting and come with a built-in squat rack, making them ideal for powerlifting workouts.

While some fitness equipment brands can be quite expensive, ProForm offers a range of products at competitive prices, making them accessible to a wider range of people.

33. Schwinn

schwinn logo

Schwinn was founded in 1895 in Chicago, Illinois, and quickly became a leading manufacturer of bicycles.

Over the years, the brand has continued to innovate and offer new products. Schwinn offers a range of cardio equipment that can help improve conditioning and cardiovascular health.

The brand offers a line of strength training equipment, including adjustable dumbbells, weight benches, and power racks, that can help improve your lifts.

Schwinn´s equipment is high quality and durable, which is important for powerlifters who put their equipment through intense use. Implemented connect technology allows tracking your workouts and progress.

34. Transparent Labs

transparent labs logo

The company was founded in 2015 and is based in California, USA, offering a wide range of supplements designed to help athletes and fitness enthusiasts achieve their goals.

The brand offers pre-workouts, protein powders, creatine, and more. These supplements are designed to help athletes improve their performance, increase muscle mass, and reduce fatigue.

preparing transparent labs protein isolate

Transparent Labs is fully committed to transparency in labeling. Each supplement label includes a full list of ingredients, along with their doses and any third-party testing results. This helps you to understand what you put in your body.

Looking for high-quality supplements to support your training and performance, Transparent Labs is a brand worth considering.

35. Huge Supplements

huge supplements logo

Huge Supplements, founded in 2014 and based in Salt Lake City, Utah, offers a wide range of nutritional supplements to boost your results.

Some of the products available include pre-workout supplements, whey protein, BCAAs, creatine, and fat burners. They also offer supplements specifically designed for women, which demonstrates their individual approach.

Huge Supplements uses high-quality, clinically dosed ingredients in all of its products.

While there are many positive reviews of Huge Supplements backed with free shipping on all orders, some customers have noted that the supplements can be on the more expensive side.

36. Orgain

orgain logo

The company was founded in 2008 by Dr. Andrew Abraham, who was looking for a healthy and convenient way to get his nutrition while battling cancer.

Orgain‘s products are made from high-quality, organic ingredients that are free from artificial flavors, colors, and preservatives. Major retailers like Whole Foods, Costco, and Amazon are actively selling their products.

Orgain includes grass-fed whey protein powder, vegan protein powder, collagen peptides, and plant-based nutrition shakes. The brand received a 2020 Women’s Health Beauty Award for its vegan protein powder.

While products may include a higher price point compared to other brands and a limited flavor selection, Organ sponsors the American Cancer Society and several endurance athletes.

The brand has a Give Back program that donates to various organizations, including Feeding America and the Cancer Support Community. Purchasing from them makes you help humanity to fight cancer.


The latest reviews of must-have home gym training equipment, apparel, and supplements that will enhance your performance and bring you new results.


How to choose the best weightlifting brands?

When choosing the best weightlifting brand, consider the type of training you plan to do, your fitness goals, and your budget. Look for brands that offer equipment and supplements that cater to your specific needs, whether it’s powerlifting, bodybuilding, or general fitness. Consider what the brand stands for and whether its mission aligns with your personal values and fitness goals.

What to look for when choosing weightlifting brands?

When picking a brand, pay attention to factors such as product quality, price, variety, customer service, and reputation. Look for brands that prioritize quality, safety, and sustainability in their products and operations. Brands that give innovation and continuous improvement in their products and services are also a good choice, as they are more likely to offer new and effective solutions for weightlifting.


In summary, the right gear can make a significant difference in powerlifting performance. Each of the best weightlifting gear brands companies mentioned in this article has its own unique history, product offerings, pros and cons, and sponsorships. Whether you’re just starting out or are already a seasoned pro, the right brand can supply you with the right equipment to help you push your limits and break powerlifting records.

This community is all about learning from each other. Share your own tips and tricks for finding the right powerlifting gear, or ask other fellows-powerlifters for advice in the comments section.

Also read:


  1. Helping employees with families of all shapes and sizes // Bloomberg:
  2. What Are BCAA Supplements? // Forbes Health:
  3. Everyone’s cancer is unique // Cancer Support Community:
  4. Photos made by Torokhtiy Media Team.

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By trusting the recommendations of our certified experts in coaching, nutrition, dietology, and sports training programming, as well as scientific consultants, and physiotherapists, we provide you with thorough, well-considered, and scientifically proven content. All the information given in the articles concerning workout programming, separate exercises, and athletic performance, in general, is based on verified data. We ensure that you can rely on our professionals’ pieces of advice and recommendations that can be treated as personalized ones which will benefit you and fully meet your needs.

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Ihor Shymechko

Author: Ihor Shymechko
Pro Olympic Weightlifter, Coach

Experience: 26 years
Best Results: Snatch – 208 kg,
C&J – 240 kg

Ihor has been a professional weightlifter since 1996, boasting over two decades of competition experience. His notable achievements include clinching the European Championship in 2009 and securing a silver medal in the 105kg division at the Senior World Championships in 2011. Ihor represented his country in the 2008, 2012, and 2016 Summer Olympics. After retiring from competitive weightlifting, he transitioned to coaching, leveraging his vast experience to guide athletes who now compete on both national and international stages.

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