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Best Functional Fitness Brands in 2024

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Founded in 2000, functional fitness has become hugely popular, with over 12,500 affiliate gyms worldwide. Consisting of aerobic exercises combined with full-body functional movements and Olympic lifting, functional fitness is a strength, conditioning, and aerobic program that’s taken the fitness world by storm.

With a huge increase in popularity over the last two decades, many fitness brands are producing high-quality equipment for a range of functional fitness athlets. With so many to choose from, I’ve methodically reviewed the best fitness brands in 2022 so you can decide which is the best choice for you.

If you’re looking for a proven brand with their equipment tested at the highest level, choose Rogue. WARM BODY COLD MIND manufactures premium lifting equipment for fitness at a lower price point. And there are plenty of other good brands, such as Reebok, Bear KompleX, etc.

athlete holds lifted barbell

Functional Fitness Brands You Can Opt For

Here is a breakdown of the 15 best fitness apparel brands on the market:

1. Rogue

rogue symbol

Founded in 2006, Rogue fitness quickly became a leading manufacturer of fitness equipment. With over 1400 team members globally, the brand remains committed to supplying serious athletes of all levels.

They are the official supplier of the fitness games, Strongman competitions, and USA weightlifting team, meaning their equipment has been heavily tested at the highest level. When purchasing Rogue equipment, you’re getting durable, versatile gear that does exactly what it says.

They produce a wide range of strength and conditioning equipment, including barbells, dumbbells, power racks, sleds, and accessories. Once purchased, Rogue offers a limited lifetime guarantee for most of its products. With high-quality equipment comes a bigger price tag. Rogue equipment generally costs slightly more than other brands.


nobull symbol

Founded in 2015, the NOBULL community is made up of athletes and professionals from different fields around the globe. They manufacture a range of apparel, footwear, and accessories for hard working people who don’t make excuses.

NOBULL were recently announced as the official title sponsor of the fitness games, with a three year minimum deal to be the official footwear and apparel sponsor. Following this, they launched the 2022 fitness games collection, designed and worn by the fittest athletes from the NOBULL 2022 fitness games.

With the NOBULL gear heavily featured in the games, the versatile and durable design is made to meet your fitness workout needs.

They manufacture a wide range of fitness apparel, including shoes, tank tops, t-shirts, bottoms, and gym accessories. Being the official title sponsor of the fitness games, their apparel is stylish and comfortable and comes with free shipping if you spend over $100. If you like to stand out when working out, the NOBULL design is quite plain compared with similar fitness brands.

3. Warm Body Cold Mind (WBCM)

wbcm symbol

Founded in 2015, WARM BODY COLD MIND is a premium sportswear and accessories brand. After initially becoming well-known for producing t-shirts with catchy slogans, WARM BODY COLD MIND expanded to produce compression clothing and powerlifting accessories such as straps, belts, sleeves, tapes, and bags.

With their products designed and used by an Olympic Weightlifting gold medalist, they produce premium, functional powerlifting gear that’s well suited for use in fitness .

Their equipment is well-designed and heavily tested for use at the highest level. It offers the same high-end material and construction quality at a much lower price point compared to similar brands. Whilst the much lower price point is a huge advantage, the warranty offered could be longer.

athlete lifts barbell

4. Reebok

reebok symbol

Reebok is an American footwear and clothing manufacturer that was founded in 1958. Being the official fitness games sponsor for 10 years, they are one of the leading fitness equipment brands, with their shoes and clothing extensively tested.

Whether you’re just starting in fitness or you’re a seasoned athlete, Reebok offers some of the most reliable pairs of lifting shoes available on the market. Alongside shoes, they sell a wide range of sports and lifestyle apparel and accessories.

With Reebok, you’re getting a long-standing brand with a solid reputation. They have a good range of unisex products and offer a 30-day return policy. If you’ve got wide feet, Reebok shoes might not be for you as they tend to have quite a narrow fit.

5. Virus

virus symbol

The Virus brand wants to empower the lifestyles of people who seek to live differently. They look to push the limits of product testing and technology to provide innovative, high-quality fitness clothing and accessories.

Their clothing is made to improve performance, with compression wear designed for motorcyclists, weightlifting, MMA, and fitness . In terms of the look, their products feature large logo designs with symbols that give you the different functions they perform.

Alongside the nice design, the compression gear provides fantastic support for high-impact fitness movements. If you’re looking for clothing that allows a full range of motion, it’s known to fit quite tight which might be a little restrictive when moving around.

6. Nike

nike symbol

Originally founded in 1964, Nike is an American multinational company that’s one of the world’s largest suppliers of athletic shoes and apparel. They sponsor many high-profile athletes and sports teams and have several subsidiaries under them.

The company manufactures apparel, footwear, accessories, and sports equipment. Their Nike Metcon Shoes are specifically designed for the combination of functional lifting movements and high-intensity cardio exercises used in fitness .

Nike produces a great range of aesthetic functional fitness shoe designs and offers an excellent 2-year warranty on their products. This is good as the laces on the shoes are known to wear out easily with repeated use.

athlete woman doing fitness exercise

7. Iron Bull

ironbull symbol

Iron Bull manufactures and distributes high-quality strength equipment and accessories, including barbells, dumbbells, plates, racks, and lifting accessories.

The brand strives to produce the highest quality products at the lowest possible prices.

Iron Bull offers well-manufactured strength and conditioning equipment that’s well-suited for repeated, intense functional fitness exercises.

Whilst their equipment and apparel are well constructed, the lower price point means you sacrifice versatility, with other brands offering a large range of product sizes and customizable options that give more flexibility.

8. Gymreapers

gymreapers symbol

Created by athletes for athletes, Gymreapers offer well-tested, functional gear and equipment that’s created for a specific purpose.

Backed by record-holding athletes and world-renowned trainers, the quality and durability have been tested at the highest level. Their range of lifting gear and apparel includes straps, knee sleeves, belts, and clothing.

Gymreapers focus on comfort and functionality, two things that make their accessories and apparel ideal for dynamic functional fitness movements.

9. 2POOD

2pood symbol

2POOD is one of the original fitness WOD brands, producing top-performance lifting belts and apparel specifically designed for functional fitness training.

Their sponsored athletes are made up of functional fitness and weightlifting athletes, with their first officially sponsored athlete being Rich Froning Jr. back in 2010.

2POOD produces a good range of custom lifting belts, training bags, and accessories. As their gear has been extensively tested by the wide range of sponsored fitness and Weightlifting athletes, you know that you’re getting equipment that’s designed for functional training.

With 2POOD their equipment is affordable and of great quality, but does not offer quite as much support as more expensive brand options.

10. Element 26

element 26 symbol

Founded by a Doctor and US Army Veteran, Element 26 is a majority veteran-owned company. They believe physical training is the key to a happier and healthier life.

By providing functional equipment specifically designed with functional fitness training in mind, the brand looks to enable fitness athletes to perform at the highest level without any setbacks or injuries.

They manufacture lifting belts, sleeves, steals, wraps, and other lifting accessories. Their equipment offers unique design features that are not often seen in other comparable fitness brands with a sleek, clean design look featured throughout all their products. With a lifetime guarantee offered, the brand is a great functional fitness option.

11. Gymshark

gymshark symbol

Gymshark is well-known throughout the fitness community for providing a wide variety of comfortable, stylish fitness clothing, including tops, bottoms, bags, and compression gear for men and women.

Since their inception in 2012, they have become hugely popular among recreational gym goers and fitness athletes, with their sponsored ambassadors famous among online platforms.

If you’re looking for the best functional fitness clothing, the Gymshark clothes offer a comfortable fit that adapts to different body shapes and doesn’t become loose. The brand is mainly designed for smaller athletes, with the largest size option still fairly small compared to the fit of other brands.

12. Savage Barbell

savage symbol

Savage Barbell believes in the core value – Achieving goals through a good work ethic and living a healthy lifestyle.

With a huge passion for fitness, the brand founder has attended countless fitness competitions and sponsored multiple athletes. For these reasons, he knows what’s needed to ensure peak performance.

The brand manufactures a range of premium functional fitness clothing and accessories that combine high-quality fabric with eye-catching designs in different color patterns.

With the clothing specifically designed for functional movements, the material is breathable and elasticated, giving you the full range of motion to move freely.

13. WOD Nation

wod nation symbol

Before WOD Nation, the founder was an avid fitness athlets for many years. After training in gyms around the world, he felt many facilities lacked the high-quality, functional equipment needed for fitness training. Following this, he founded WOD Nation in 2013. 

Producing a range of functional lifting accessories and apparel such as jump ropes, resistance bands, and lifting straps, WOD Nation wants to keep developing products that improve the standard of functional training. 

With a community of over 20,000 functional fitness athletes, the gear produced by WOD Nation is well manufactured and performs as described. The brand is so confident in its gear that it will replace any item or give you your money back if anything goes wrong.

14. Bear KompleX

bear komplex symbol

Entering the fitness market in 2015, Bear KompleX has worked closely with high-level fitness athletes to design hand grips and wrist straps. With its patented grip design, the company looks to stand out among the competition by making sure its fitness accessories are backed by the athletes they sponsor.

Bear KompleX aims to assist fitness and functional athletes in attaining maximum performance through durable, comfortable gear that provides maximum stability and support.

Along with hand grips and wrist straps, they manufacture weight belts, sandbags, backpacks, and mobility accessories. Their products come at a mid-range price point with a 30-day warranty, which isn’t as big as some warranties offered by similar brands.

athlete women doing fitness exercise with barbells


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How to choose the best Functional Fitness brand?

When choosing the best fitness apparel brand, consider the exercises you’ll be doing and the function you want the apparel and equipment to perform. After this, consider your budget and the sizing and color options each brand gives.

What to look for when choosing the Functional Fitness brand?

For each fitness brand, look at the brand reputation and previous customer reviews. Consider the unique design features offered and what makes the brand different.


After reviewing the best functional fitness clothing brands available on the market in 2022, each one offers well-designed, versatile products that cater to a range of fitness ability levels and goals.

When choosing the right brand for you, consider the points I’ve talked about above and get started with some new fitness workouts.

Have you used apparel and equipment from any of the brands I’ve talked about? Do you have a favorite fitness brand?

Also read:

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The product testing process is described in more detail here

Tanya Shaiko

Author: Tanya Shaiko
News Editor, Olympic Lifting Enthusiast

Oly Lifting Experience: 6 years
Best ResultsSnatch – 61 kg,
C&J – 78 kg

I’m Tanya, and I just can’t do without fitness. About six years ago, I got into Olympic weightlifting and instantly fell in love with it. Weightlifting is like no other sport – it’s just you versus the bar. Driven by my unwavering passion for an active lifestyle, I’ve been eager to share my personal journey and sports enthusiasm with others. As a journalist and photographer, my interests come full circle, adding an extra dimension to the news column that I curate. This way, I keep my readers updated with the latest happenings in the sports world.

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