Nike Expands Offerings to Include Strength Equipment and Specialty Gear

The main company Nike eventually decided to sell strength equipment to the masses. Now, it has already decided to diversify the market for the services it provides and has already started developing a subsidiary company, Nike Strength.

The subsidiary company, as stated by the most important firm, will specialize in various training equipment like barbells, dumbbells, kettlebells, squat racks and other equipment. If you think that there will be no high-tech things like treadmills for home gyms, you are wrong and this subsidiary company also plans to supply this to the market. 

Kettlebell by Nike Strength

What is interesting is that Nike Strength will also be releasing specialty weighted clothing. It is quite interesting whether this will combine style and practicality as it has been and is happening with the parent company. 

They have already outlined the target audience for their sales. They will be targeting elite athletes as well as the average casual gym goer. This means that we can expect both budget versions of their products and premium products with a corresponding price category. 


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Вarbell by Nike Strength
Вarbell by Nike Strength

Already, they have released their first products that can be purchased by any athlete. As an example, they can provide kettlebells up to 88 pounds, dumbbells up to 100 pounds, bars of various weights and change plates ranging from 1.25 to 10 pounds. They also have several squat rack options available at this time. 

This development of the company is amazing and we hope that it will be able to develop this sector well for more competitive products to its consumer.

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Tanya Shaiko

Author: Tanya Shaiko
News Editor, Olympic Lifting Enthusiast

Oly Lifting Experience: 6 years
Best ResultsSnatch – 61 kg,
C&J – 78 kg

I’m Tanya, and I just can’t do without fitness. About six years ago, I got into Olympic weightlifting and instantly fell in love with it. Weightlifting is like no other sport – it’s just you versus the bar. Driven by my unwavering passion for an active lifestyle, I’ve been eager to share my personal journey and sports enthusiasm with others. As a journalist and photographer, my interests come full circle, adding an extra dimension to the news column that I curate. This way, I keep my readers updated with the latest happenings in the sports world.

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